Microsoft Bing finds a friend in China

by max sim on October 14, 2010

Microsoft’s search engine, has teamed up with Shenzhen Winhi Technologies Co to promote its business in China. Microsoft treasures Winhi’s rich experience in eCommerce for some 30,000 small medium enterprise in the country, said Bing China’s manager Huang Dinglong. Winhi is Microsoft’s first Chinese partner. The Chinese search market grew 45% to ¥4.6 billion in the first half of 2010 compared to a year earlier. Bing took just a 2.4% share of the revenue.

Source: http://tech.qq.com/a/20100930/000063.htm

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Image of Chinese smart car from Time.com

Image of Chinese smart car from Time.com

Chinese eBay site Taobao launched a group purchase for Benz Smart Car on Sep 9. Mercedes-Benz expected to sell 205 cars in 21 days. Surprisingly, all cars were sold out in three and a half hours, which set a price record for a single deal in the shortest time span.

Taobao offered a 23% discount for group purchase (RMB 40,000 discount with the original price of RMB 176,000), and buyers only had to put under RMB 1,000 down to reserve their purchase.

The first car was sold after 24 seconds, 55 cars were sold after six minutes and 205 cars were gone after three and a half hours, according to People’s Daily.

“This is an astonishing surprise for Mercedes-Benz as the initial plan for the Chinese online group buying campaign was for it to stretch over 21 days, but in the end all 205 cars were sold out in slightly over three hours,” said the company’s release.

Although group shopping sites in China tend to keep prices below RMB 100 to attract the most customers, this sale showed that China’s growing affluent class are looking for more than a cheap lunch or home appliance deals.

Source:

http://www.cnngo.com/shanghai/shop/taobao-sells-205-benzes-just-over-three-hours-65363

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Chinese internet habits

September 30, 2010

What do the Chinese do online? Here is a BCG study of urban users. Movie watching and chatting top the charts in Chinese user behaviour. This explains the popularity of platforms like QQ in China. What is interesting too is that Chinese search less than Americans but other studies (including eye-tracking ones) have shown that [...]

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September 26, 2010

The most social big name brands

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SEO in Hong Kong

September 24, 2010

At the SES conference last week it was interesting to see the varying levels of SEO competence in Hong Kong. At the conference were companies from Guangzhou, Shanghai and Beijing and I must say the mainland speakers took the prize. SEO simply seems to have lagged behind in Hong Kong and it is still being [...]

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Four tips for pitching SEO to Chinese clients

September 23, 2010

This is  just a quick post to share my four tips for pitching to a Chinese client gleaned from my experiences this month. Excuse the brevity of this post – it should have been a Tweet but it was too long:
1) Keep it really simple. Assume no Search knowledge (it took 10 minutes per slide [...]

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Social Media training in China

September 21, 2010

Social Media training in China video. This is a growing field with many mid-tier players and a few high end players like Ogilvy. This humorous video shows how some agencies are trying to gain a reputation for reputation management in China
social media training china

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Chinese social media map

September 20, 2010

This is a great infographic by Zerodegrees showing China’s diverse and developing Social Media players

From jianli.blog.com

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Toudou launches AdSelector (enhances China Usability standards)

September 17, 2010

Getting annoyed with online looping advertisements? Todou and VivaKi (digital media operations of the worldwide Publicis Group) have jointly rolled out a new online video advertising format “AdSelector” in the China market – a placement that lets users select video ads for viewing prior to streaming content
While pre-roll advertising has become the standard and the [...]

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September 15, 2010

An oldie but a goodie, China’s best internet infographic yet

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