About Us

This is the personal blog of Max Sim

Max has held management and senior leadership roles in Search Marketing (PPC/SEM, SEO, Social Media) and Analytics for News Corp subsidiaries internationally. While executing the global Search strategy Max has been involved in Product Development, Product Management, Usability and User Interface decisions, Marketing, Editorial and IT decision-making across a wide spectrum of industries.

As arguably the largest media empire in the world, with a stable of global brands including the Wall Street Journal, The Times (London) and Myspace, News Corp has given Max hands-on Search Marketing experience in highly competitive verticals such as:

News | Cars | Travel | Jobs | Property | Sports | Local Search

Max has also worked with some of the largest online and consumer brands in the world including eBay, Sony and Google in the use of analytics. Furthermore, his experience extends to the other end of the spectrum with consulting to small startup businesses.