This is just a quick post to share my four tips for pitching to a Chinese client gleaned from my experiences this month. Excuse the brevity of this post – it should have been a Tweet but it was too long:
1) Keep it really simple. Assume no Search knowledge (it took 10 minutes per slide rather than 5 minutes as I had expected)
2) Have backup slides to go into more detail (it took me 10 minutes to explain why a 70% Bounce Rate was a bad thing rather than a good thing)
3) Be aware that Marketing Managers sometimes do not have the decision-making ability that they do in the West, you may need to present many times, all the way up the chain
4) Make sure you double check if the coders will be there. The coders appeared in the middle of the presentation when I was going through the W3C errors on the site (I had to give them “face” by saying it was entirely normal)