Nielsen shows surge in Chinese consumer confidence (in villages)

September 14, 2010

A recent survey by Nielsen and CEMAC (Chinese Economic Monitoring & Analysis Centre) found that consumer confidence among rural villages was increasing steadily, which was mainly attributed by government policies to stimulate economic activities and increase income levels in rural areas.  China’s larger cities, however, experienced a slow-down in consumer confidence. Mitch Barns, Greater China [...]

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Baidu grows beyond a search engine

September 9, 2010

Baidu recently launched an e-book service and added 500 applications to its website to diversify beyond Internet search.
Baidu’s Chief Executive Robin Li began pushing what he called “Box Computing” last year, saying the company should develop technology around the concept that all computing tasks – from Web search to starting other programs or even finding [...]

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Social Media Marketing in Korea

August 26, 2010

A study on Cyworld in Korea shows you should be targeting the middle-status on social media if you selling things
“The middle-status group (40% users) is moderately connected, show reasonable non-purchase activity on the site and have a strong and positive effect due to friends’ purchases. In other words, this group exhibits “keeping up with the [...]

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Watch out Baidu – China Mobile and Xinhua have got a new search engine

August 17, 2010

Xinhua, China Mobile team up to launch Online Search Engine
China Mobile, the world’s largest mobile phone operator, has signed a framework agreement with the state-run Xinhua news agency to set up a media and search engine joint venture.
The joint venture will focus on creating a leading search engine while actively developing other businesses, including the [...]

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Asia-Pacific’s top ranking sites

August 13, 2010

ComScore recently released its May 2010 ranking of the top online properties in the Asia-Pacific region. Google had the most visited online properties in the region reaching 55 percent of the online population. Tencent ranked fifth, but was the most-engaging property with visitors averaging a massive 6.5 hours on the site, consuming 716 pages of [...]

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Online forum users in China hit a whopping 117 million

August 11, 2010

China’s online forum users exceeded a whopping 117 million in 2009, according to a blue paper published by the Chinese Academy of Social Sciences.
Since the 1990s, online forums have become an increasingly important gateway for expression of public opinion.
Internet usage in rural areas and western part had increased at a quicker rate than the more [...]

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Google exits and Baidu Share price tops $600

June 9, 2010

Remember the stories of Google’s receptionist becoming a millionaire shareholder? Well it’s now Baidu’s turn. Baidu shareholders have Google’s exit from China to thank for its surging share price. Google’s exit makes Baidu a virtual monopoly in China for search.
investment firm Kaufman Brothers upgraded the recommendation from hold to buy as Baidu is expected to pick [...]

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Chinese market research checklist

February 23, 2010

China’s research market has existed for over two decades but its growth has been relatively slow compared to the industry in the West. The majority of Chinese companies do not hold in high regard some of the popular research methodologies such as online surveys. They are more used to time-intensive face-to-face interviews.
Despite these problems, China’s [...]

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Baidu PPC guide part 1 – What is Baidu Tuiguang?

February 11, 2010

Like Google Adwords, Baidu Tuiguang (Tuigang means marketing) provides a platform for companies to do marketing on the Internet. It is well known that Baidu Search holds a leading position in the Chinese search market, and of the majority of Chinese netizens use the Baidu search engine.
Baidu Tuigang works in a similar way to Google
1. A [...]

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The moment when Baidu overtook Google

February 6, 2010

Sometimes a picture tells a thousand words. The Chinese words are “Baidu” and “Google” respectively

http://www.flickr.com/photos/shizhao/ / CC BY 2.0

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