Chinese consumers play leapfrog in mobile search

February 4, 2010

Numbers disclosed by research conducted by China’s Ministry of Information Industry (MII) indicates that by the end of August 2007 there are 515 million of subscribers of mobile communications services. Why is browsing though mobile phones more common in China as compared to North Americans?
Enquiro Research reveals that Chinese users browse through their mobile phones [...]

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Why are Chinese sponsored ads ignored?

February 2, 2010

Picture: Promotional listings are shown in the green box while sponsored listings are in the red box
Enquiro research has run eye tracking studies on Baidu and has published a few reasons why.
A bit of background to begin with. For a long time, Baidu, the country’s dominant search engine published paid “promotional listings” (see green box [...]

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Video sharing in China spurred by Web 2.0

January 29, 2010

It had been reported that video sharing in China had boomed and reached peak revenue of 500 million Yuan in 2006. Now, it is expected to increase again in 2010 as video sharing projects have been extremely successful in China. The success attained by online video firms was projected by some analysts to shrink as [...]

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Virtual classroom facilitation from China

January 27, 2010

Several research studies have shown that by implementing collaborative learning strategies, which require relatively small classes or groups actively mentored by an instructor, web-based courses can be just as effective as traditional classroom courses. Since the introduction of Second Life to the public in 2003, several universities have been utilizing the potential of Second [...]

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Even more Baidu search operators

January 24, 2010

English Chinese English Dictionary
One of Baidu’s special functions is a built-in English Chinese English Dictionary. If you input “an English word or phrase” +“是什么意思” (what does it mean?), then the Chinese explanations will show up on top of all the search results. Seemly, if want to know the English translation of one Chinese word or [...]

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More on Baidu search operators

January 17, 2010

Further to my first post on Baidu search operators, which showed strong similarities with Google, Baidu has some special search operators that other search engines don’t have. In this article, we will give you some examples that are of great help for online marketers and researchers.
“百度快照” (Baidu Snapshot)
When the website server breaks down or there [...]

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Chinese user behaviour – online travel

January 14, 2010

Top Planned Destination Countries from China

In the statistical report on Internet development in China, the CNNIC found that from the end of 2008 to the summer of 2009 the number of users in the online travel category dropped by 18.5%.
• The global financial crisis was seen as the main reason for this. But at the same [...]

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Chinese and Hong Kong internet users plagued with spam

January 12, 2010

Amidst China’s great effort to work towards Internet security and anti-spam, China has the dubious honour of being the top recipient of various kinds of unsolicited messages through emails, Instant Messages and websites. Symantec, an Internet computing firm, reports that Hong Kong gets the peak email spam record. Spam in Hong Kong has been increasing [...]

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Chinese group buying – harnessing the power of the group to push down prices

January 12, 2010

“Tuangou”- China’s group buying craze has been given a boost as one of the hottest focus in many social networking sites. A growing number of social networks allow individuals interested in the same product to assemble together via chat rooms and forums to talk, plan and strategize on a next purchase of product. [...]

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Chinese user behaviour – online dating

January 5, 2010

Statistical data about online dating or online matchmaking in China is generally sparse but you can find a lot of dating sites, chat rooms and matchmaking sites on the internet.
According to Ogilvy Public Relations, China is the only country in Asia where the population seems to have more online friends than offline friends. This seems [...]

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